Intelligence Excavation for the Development and Marketing of Products

$495

Intelligence Excavation for the Development and Marketing of Products

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Orientation

Preview

Module 1

Intelligence Excavation for the Development and Marketing of Products

Module One - The PIntEx Method

Module 2

Product Intelligence Excavation for a Single Product Platform

Module 2 Overview

Module 2 Lesson 1 – Foundation Elements for Module 2

Module 2 Lesson 2 – Setting the Stage for High Heat Nylon

Module 2 Lesson 3 - Project Scope

Module 2 Lesson 4 – How to Construct NPP Maps

Module 2 Lesson 5 – NPP Maps for “High Heat” Nylon

Module 2 Lesson 6 – The Search for Actionable Insights

Module 3

Product Intelligence Excavation for Multiple Product Platforms

Module 3 Overview

Module 3 Lesson 1 – Foundation Elements for Module 3

Module 3 Lesson 2 - Setting the Stage for Solid Surface Technology

Module 3 Lesson 3 - The Scope Refinement Cycle

Module 3 Lesson 4 - Aggregate

Module 3 Lesson 5 - Extrapolate

Module 3 Lesson 6 - Formulate

Module 3 Lesson 7 - Market Messaging and The Product Claim Triad

Module 4

Evolution of Multiple Product Platforms

Module 4 Overview

Module 4 Lesson 1 – Foundation for Product Evolution

Module 4 Lesson 2 - Setting the Stage for SWRO Membranes

Module 4 Lesson 3 - PIntEx 4 Forces© Model

Module 4 Lesson 4 - Evolution Timeline for SWRO

Module 4 Lesson 5 – History Repeats Itself

Module 5

A Step in the Right Direction

Module 5 Overview

Module 5 Lesson 1 - A Summary of the PIntEx Method

Module 5 Lesson 2 – Windows of Opportunity

PintEx Reference Library

A collection of information found in the PIntEx training course.

PIntEx Project Template Download

Process Flow for PIntEx Method

Glossary and Index

Concepts

Exercises

Answers to Selected Exercises

Points Worth Remembering

Search Module

Search Module Overview - Searching Tips

Search Module Lesson 1 - Company Names

Search Module Lesson 2 - Intellectual Property

Search Module Lesson 3 - Innovations